26
Mar 10

Smartphone data traffic eclipses Feature Phones but the iDevices are coming up fast…

Admob released their Mobile Metrics for February 2009-February 2010 a few days ago. The most interesting information there is well summarised in one graph:

Traffic Share by Handset Category, worldwide, from the Admob Mobile Metrics report February 2009 - February 2010

Traffic Share by Handset Category, worldwide, from the Admob Mobile Metrics report February 2009 - February 2010

Right there, in October last year, the smartphone finally eclipsed the feature phone. This is something that every data provider in the mobile sector has been screaming about for quite a while now – the upcoming mobile data ‘apocalypse’. A mere three or four smartphones can generate enough data to swamp an exchange from only a few years ago; the only reason networks like AT&T’s haven’t been falling over more often than they have been is a lot of fairly rapid work on the part of the technical teams in charge of the backhaul for their networks. But the rise in the demand for mobile data, as game-changing as it has been, is only just getting started, and this report points that out.

Ignore for a moment the swapping of places between the smartphone and the feature phone — look at the growth rates of demand for smartphones and the third category of device – the mobile internet device (currently this is predominantly – ie. 93% – the iPod Touch). This category’s demand for data from the Mobile Network Operators has seen growth of almost 400% compared to the 193% of smartphones. But surely that has to top out, right? What could possibly maintain that level of growth?

iPad

Yup. When the iPad debuts, it’s going to be in this sector. And it’s a content consumption device almost by default – newspapers, youtube, you name it. Granted, only the more expensive model has 3G, but you know that’s not going to last – Apple has a pattern with their hardware which tells us that however slick the iPad is today, it’s only going to be refined and become more compelling as a device. And meanwhile the iPad clones like the JooJoo which will get to customers even before the iPad, will only add to the increase in growth rate that the iPad is going to drive.

And LTE isn’t going to save things. Ericsson’s latest figures indicate a 1000-fold increase in over-the-air capacity is needed and LTE will only offer around a 10-fold increase. To make up the 1000-fold, plans include introducing LTE in combination with taking over more spectrum, building nearly ten times as many basestations for cell towers as exist today, and three or four other impossible things before breakfast. And even if the MNOs can pull all that off, you still have to have backhaul to attach to that over-the-air network. But it cost $16 billion for last year’s backhaul in the US alone.

The pressure just got turned up a notch on the data teams in MNOs…


17
Mar 10

Ben Nanonote with WiFi

Ben Nanonote

One of the reasons I love my Nokia e71 so much is that it’s a pretty decent example of convergence. Like the iPhone and others, it rolls so many features into one box that we’ve stopped calling these things mobile phones and started calling them mobile devices, almost without noticing. Heck, the ‘in-crowd’ just talks about ‘mobile’ as though the OED had recategorised that word from adjective to noun. It’s not so much linguistic arrogance as it is necessity – you have to go to science fiction or back to mythology to find examples of the kind of multifunction tool these devices have become and are still becoming.

The iPhone is without a doubt the poster boy for this, as its marketing is, ironically enough, pretty much founded on using it for things other than as an actual phone (and that’s why the iPad, daftly named as it is, will probably be a great success but not as great as its more dimunitive cousin. The whole attraction of the iPhone’s ability to be more than a phone is based on the fact that you are already carrying it around with you). One quick download and your phone becomes a translation device, a 2-D barcode reader, or any one of a few hundred other devices.

My problem is that I don’t really like the iPhone. It’s very slick and very pretty but… no background applications and a hefty price tag and to use it as intended, I pretty much have to have a mac. Sure, you can fake around that need, but it’s a chore. The Nokia e71 is wonderful in hardware (if you overlook the very poor camera which is hard pressed to handle the basic business task of recording the contents of a whiteboard after a brainstorming session — unforgivable given that mid-range phones handled this task better five years ago) but it’s awkward to setup with calendars and contacts and apps, even going through Ovi (which is why I’m still using a paper diary).

Once you decide against the iPhone and Nokia (and Blackberry because support for it in Ireland is again, all tied to one supplier and it’s not the best supported device here even though it’s huge in Asia), you’re pretty much left with the outliers right now, meaning Android. Yes, Android is an outlier. It gets great press without a doubt, but if you’re not a technology or gadget geek, it’s just another phone that’s a bit dingy-looking with its off-white case that doesn’t sit flat in a jacket pocket. Most people don’t know it’s a software platform, not a phone — and most of them wouldn’t understand what you meant if you told them (and amongst the real experts, btw, there are a few who don’t think much of it at all). And if you don’t mean Android, you’re right out there into the fringe at the moment. Which means stuff gets very interesting and individual indeed, which is where things like the 本 (běn) NanoNote come in:

Ben Nanonote from Qi Hardware

The Ben Nanonote looks like it might be a very interesting part of the fringe indeed. It’s small, but has a physical keyboard (humans like haptic interfaces for a good reason) and is completely open (both in hardware and software). Granted, it’s no speed demon – the iPhone ARM chips have a bit more oomph than it does – but even so, it could run a reasonably wide array of applications. It’s a long way from perfect, since it has no camera, no inbuilt wifi or inbuilt 3G or inbuilt WiMAX; but it’s intended as a first model and for a first model it’s got some promise.

Not least of which is that it costs around €70 at the moment. Add in the €60 you have to pay to get a supported microSD wifi card, and you’re still looking at less than a third of the cost of most netbooks over here. It’s a hobbyist platform rather than a serious do-work-on-this box at the moment, but looking at the upcoming Ya and Mu Nanonote platforms and seeing how building in wifi and other hardware is so possible, you have to ask the question of how long it’ll be until a commercial interest starts capitalising on the work Qi’s done here, and creates a larger market than just the hobbyist fringe. There’s a principle in open source software that the fastest way to change how something is done is to do it differently and release the code. Personally, I hope that trend holds true in hardware and we see a new market of palmtops acting as miniature netbooks; I would love to get a platform the size of the Nanonote, just with a few more networking options (as in, all of them – WiFi, WiMAX, 3G, LTE, the works). A true mobile device.

And yes, I still want an N900. If nothing else, it’d make a good stopgap measure 😀 In the meantime… well, €130 isn’t too much to drop to play with a toy like this, right?